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Cea mai complexă conferință de business și branding a regiunii | Universitatea Alternativa
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  • 2 zile de insighturi | +20 speakeri internaționali  | 900 de antreprenori, marketeri și specialiști IT
  • Brandingul e încă neînțeles – el nu înseamnă doar design, ci un business coerent și strategic

Pe 25 și 26 octombrie, jurnalul internațional Brandingmag aduce în România 20 de experți de top în branding, marketing și tehnologie, în cadrul celei mai complexe conferințe de business și branding a regiunii: REBELS AND RULERS – 1st Global Forum for Open Branding. Înțelegând importanța brandingului strategic, antreprenorii rebeli și marketerii meticuloși își vor putea uni forțele pentru a crea businessuri longevive, cu potențial internațional.

2 zile de insighturi  | +20 speakeri internaționali | 900 de antreprenori, marketeri și specialiști IT

România este recunoscută la nivel internațional pentru oamenii valoroși pe care îi dezvoltă, în special în cadrul industriei de IT. Drept urmare, numărul companiilor din acest sector este în continuă creștere, start-upurile reprezentând peste un sfert din total. În mare, acestea susțin trecerea României de la outsourcing la antreprenoriat și dezvoltarea de soluții și servicii complexe. Pentru a fi sustenabil, acest avânt de specializare ar trebui însă susținut de o platformă de business bazată pe branding strategic.

Eforturile de inovare și de dezvoltare eficiente sunt bazate pe branding, iar acest lucru este simțit la toate nivelurile companiei. Un brand coerent dictează nu numai un design reușit de logo, ci totul de la vocea companiei, la atitudinea angajaților, atractivitatea față de clienți și responsabilitatea socială, fiind totodată un important vector în luarea deciziilor de business. Lipsa unui limbaj comun și a unei strategii care să fie consolidată de fiecare departament în parte, face deseori ca propunerile oamenilor de marketing să fie respinse de management sau ca munca oamenilor de HR să fie îngreunată când vine vorba de retenția personalului – brandingul strategic are puterea de a rezolva astfel de probleme.

Un brand puternic este extrem de important în era în care tehnologiile se dezvoltă rapid și pot fi copiate cu aceeași rapiditate de către competitori. De aceea ne-am dorit să aducem în România specialiști în marketing și tehnologie care să împărtășească din experiența lor cu toți cei care au un rol în dezvoltarea afacerilor, de la directori și manageri, la responsabili HR, marketeri, creativi și specialiști în IT. Ne dorim să aducem împreună aceste tabere pentru că numai prin unirea forțelor și înțelegerea acelorași concepte pot dezvolta businessuri sustenabile,” afirmă Flavia Anghel, CEO și redactor șef Brandingmag.com.  

REBELS AND RULERS este cea mai complexă conferință de business și branding a regiunii, care va aduce laolaltă specialiști în domeniu din toată lumea, pentru a inspira și stimula businessurile locale. Peste 20 de speakeri internaționali își vor împărtăși experiența pe parcursul a două zile de conferință și workshopuri pe teme bazate pe creativitate și tehnologie. Evenimentul va avea loc pe 25 și 26 octombrie, în București, la centrul de conferințe Willbrook Platinum. Bilete disponibile pe RebelsRulers.com

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Despre Brandingmag

Brandingmag este o revistă de branding, un jurnal independent lansat în 2011, care oferă conținut analitic despre industria de branding globală. Echipa Brandingmag este formată din jurnaliști dedicați și contribuitori internaționali, specialiști în branding și marketing din agenții și companii de renume mondial. Revista aduce expertiza lor aproape de marketeri și antreprenori prin analize de calitate a tot ceea ce ține de strategii și campanii fresh de branding, identitate și dezvoltare de brand și execuții impresionante.

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